The Brand Magic Workshop is an interactive brand-building and brand-positioning experience that will help you find your magic to stand out and show up in the market like you’ve always wanted to.
Your customers are confused by your offerings, sales cycles are really long, and you are having difficulty finding the right market fit.
Your company doesn’t have an SOP to deliver a consistent experience and your key differentiators remain hidden from your customers.
You’re offering more than you should in order to attract clients, but you know you’re swerving out of your lane, desperately trying to make a sale.
Your company’s personality and style shift from day to day and from touchpoint to touchpoint. Every piece feels disconnected and customers just aren’t connecting.
I’ve run hundreds of workshops over the past 14+ years for clients in vastly different industries. Every single one of them struggled with one (or more!) of the issues above. This process works no matter what you do or who you serve.
Real Estate Agents
In business, time is of the essence so you need a process that is quick and efficient - but still deep. The cure to the issues above are simple, but not necessarily easy. You need to learn to embrace your humanity, understand your customers, and simplify your expertise.
You have a massive list of things that make you human, but your heart, character, and values are the three essential elements you must define.
You need to define these for your brand to use as filters to align your language and style. This ensures you tell the same story from the same value perspective in the same tone of voice.
Magical brands don’t try to engage everybody. They draw a circle around their brand and say - “who do we want in this circle with us?”
Once you have them defined, you need to seek to understand how these groups think, feel, and act. These are the psychographics that inform how we engage with them and what they need from us.
Your brand needs to be so simple and straightforward that your customers know exactly what to do with you and how much better their life will be with you as a part of it.
Achieving that level of simplicity is not easy. Still, the brands that harness the power of simplicity reap the rewards of clear market fit, magnetic customer loyalty, and shortened sales cycles.
Our 8-hour brand strategy workshop will help you position your brand, find your always customers, and share your story like you have always wanted to. Stop beating your head against a wall trying to go it alone, and start sharing your magic with the world!
4 Key Truths about Brand Positioning: The honest-to-goodness truth about being a brand people care about.
Brand Heart: Establishing your brand's purpose, mission, and vision.
Brand Character: Establishing your brand personality, tone, and style.
Brand Values: The guiding principles and beliefs your team can rally around and use as a north star day to day.
Audience Definition: Identifying your circle and addressing their needs
Brand Promise: What promise can you make to your circle?
Competitive Analysis: Who does your circle see as in competition with you and how can we stand out from them?
Service Packaging: How do you sell your services simply and clearly?
Brand Anthem: What do you really do for the people in your circle?
And most important: All of this is worked through in a no-bullshit, all-heart, ego-free space to process and distill your brand.
*Workshops can be held in-person or virtually. Pricing excludes travel costs for in-person workshops.
Ryan brings 14+ years of branding and strategy experience to table. He’s worked with a vast assortment of industries at various sizes and stages of their journey. In 2016, Ryan founded Brave Little Beast - an agency that specializes in uncovering and amplifying the magic of small businesses - and has worked with hundreds of businesses to find their magic.
Ryan loves 90’s rock, an ocean view, and when he’s not working, he’s at home with his amazing wife and 4 kids planning their next adventure!